The Rise of The Online Store- Jade Emily
Whilst starting up your own online fashion boutique is something most teenagers dream about- Jade Torres, 19, turned it into reality. This super stylish teen launched her very own e-boutique late March.
Needless to say, she hasn’t looked back since.
“Since my early teens, I was constantly sourcing out new brands and trends from overseas- I was looking for something different to what was offered here in Adelaide,” says the petite brunette. And that’s exactly what Jade Emily encompasses.
The online store features over 30 local brands, such as Finder Keepers and Cameo, nationally with the likes of Tallulah and Spell and several international brands including Stone_Cold_Fox, Boys and Arrows and Brandy Melville.
The overseas market is one of Jade’s passions. “I sourced out labels that had that little bit of magic about them and brands that I thought would do incredible here,” she explains. “I absolutely strive on introducing new labels to the Aussie girls.” Jade Emily has been one of the first online boutiques in Australia to stock several international labels that were otherwise not accessible.
US label Brandy Melville is one of them. “Not only was it unavailable in Australia prior to Jade Emily, they also have amazing price points with items ranging from just $10 to $60.” Creating a mix of price ranges is also important to Jade- allowing her to reach a larger target audience.
However, it hasn’t all been smooth sailing for the ambitious 19 year old. “My biggest obstacle I had to overcome in order to be sitting where I am today was my age.” Convincing her suppliers and clients that she was capable of representing their brands wasn’t an easy task for Torres.
Whilst being so young certainly had its downfall- it definitely played a large part in the success of the business.
“I had hoped that my age would help me in reaching my target audience,” mentions Jade. With a bit of help from Mark Zuckerberg- Jade was able to set up a Facebook page prior to debuting her online store- in order to gain the audience she needed. “I never had any idea it would be this successful- this quickly.”
Obviously viewing several lookbooks and collections in preparation for buying stock we thought we would take this opportunity to ask the über chic fashionista what her trend predictions are for the upcoming months. “I can definitely see a lot of metallics, bold floral prints and lace- which I am extremely excited about.”
I can safely say- we are too!
So what advice would the young business owner give someone wishing to start their own online boutique- “research, research, research! That is the number one key. You have to be up to date on so many different aspects- not just the clothes.”
You can check out the online boutique here. In addition to the online store, Jade has also purchased office space which she will use to allow girls to come in and try on the clothes for special occasions such as formals and birthdays.
*Jade is wearing the ‘Kyoto lights’ sequin crop by Ever Layne and the ‘Make some noise skirt’ by Cameo, all available online now