Comedian Kevin Hart has teamed up with the phenomenon that is KimYe in the latest advertisement for the 2012 MTV Video Music Awards.

Whilst Hart plays hosts for the evening, Kanye will be soaking up the limelight alongside his ‘perfect bitch’, as the chi-town rapper has been nominated for both his solo work and collaboration with BFF Jay-Z on Watch the Throne.

The ad features a typically erratic Hart suggesting that the three are now the new ‘it couple’ and should be nicknamed either ‘KevYeKim’, ‘YeKevKim’, ‘YeKimKev’ or ‘KKK’ – the last of which he asks Kim, “you got a white hoodie?”

[youtube id="a6122xnVons" width="620" height="360"]

The 2012 VMA’s will be aired September 6 on MTV, with Rihanna and Drake grabbing the most nominations (five apiece), followed closely by Katy Perry (with four). Alicia Keys and One Direction have been named as performers on the big night.