65 years of Sportsgirl

For a beloved Australian brand that has clothed 3 generations of teenage girls, Sportsgirl is known as one of the first Australian businesses to open an online store and bring out its own in-store magazine.

Launched by the owners of Sportscraft in … Read More

American Apparel: Subversive or Sexist?

In case you hadn’t noticed, American Apparel and controversy are kind of a package deal. In fact, the LA-based brand has become arguably more infamous for its controversial commercial campaigns, than for its beloved basic tees and bodysuits.

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Wrangler Capsule Collection – ‘Noise’

Wrangler has always been a favourite with denim lovers. Affordable, accessible and available in a wide range of fits – it rarely isolates any consumers because there is something for everyone. Their newest venture however, is a little more specific. … Read More

Re-introducing the 1920’s to the Fashion Landscape

It may be 2013 on your calendars but fashion has taken a step back in time and is celebrating all things beautiful and decadent from the 1920’s. We can probably thank Baz Luhrmann’s decision to remake ‘The Great Gatsby’ for … Read More

VIDEO: Topshop x Kate Bosworth Festival Collection Unveiled

It’s finally here! Topshop has just launched its hotly anticipated Festival Collection inspired by Kate Bosworth. The actress collaborated with the Brit brand to produce a collection of 16 pieces, designed to comprise the perfect festival wardrobe, what Kate calls, ”fresh, wearable, … Read More

Cultural Fashion Identities

Stereotypes are a strange thing. How do they come about? What goes on between an individual and their attachment to a certain sub-culture? I’m not sure about you, but these are the roughed up questions I ask myself during those … Read More

Catching Dreams and Dressing Babes with Elleque

Even as the weather cools, local Australian-made brand Elleque is keeping the spirit of summer alive with its collection of lacy, crocheted, beachy goodness for girls who are gypsies at heart. Designer Rychelle Carter started her label during her TAFE … Read More

Go Local – the Top Five Local Festival Fashion Destinations

Music festivals are almost as much about the way you look as who you’re intending to see live, and the season of festival fashion is set to return in Australia with the highly-anticipated Splendour in the Grass on Friday 26 July to … Read More

Terry Richardson For Valentino

Terry Richardson is a veteran when it comes to shooting the new ‘it’ model for designer labels and their newest campaign but his latest venture with Italian fashion house, Valentino is a little different. Not only is he photographing their newest … Read More

Lisa Ho – Australian brand buckling under pressure

Lisa Ho, a renowned Australian fashion house has been forced into administration, effectively ending their streak of 30-years success.

Lisa Ho is just one of many Australian fashion labels that have collapsed, been sold, or put into administration since … Read More