Beyonce’s New Video To Inspire Good
Beyoncé is a woman associated with fierce booty shaking, strong vocals and anthems to empower women (think Single Ladies, Run The World (Girls) and Best Thing I Never Had) and it appears the international diva has continued to use her popstar powers for good rather than evil.
Maintaining a charitable image and ensuring her music showcases a powerful, positive message, Beyoncé has teamed up with the United Nations as the face of the I Was Here Campaign, an international project that encourages global citizens to perform a good deed.
Beyoncé spoke passionately of the I Was Here Campaign, sharing with CNN, “I Was Here says I want to leave my footprints in the sands of time, and that is leaving our mark on the world, we all want to know that our life meant something, and that we did something for someone else, and that we spread positivity no matter how big or how small.”
The music video for Beyoncé’s latest single I Was Here off her album 4 (2011) has been launched in celebration of United Nations World Humanitarian Day, with the premiere of the video intending to promote the global campaign.
Directed by Kenzo Digital and Sophie Miller, the video features Beyoncé in a stunning white gown performing a live rendition of I Was Here at the United Nations General Assembly Hall in New York on August the 11th, amongst a backdrop of global relief images.
Locations of the premiere screening events for the I Was Here video included Dubai, Geneva and New York’s Time Square.
The campaign aimed to reach over 1 billion people via social media where participants ‘place a pin’ on the global map along with a message demonstrating their support.
Watch the I Was Here video below.
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