Whether 2012 is the apex of the recent EDM climb, or just another step on the ladder is yet to be determined, but Swedish house guru Tim Berg, aka Avicii, is nonetheless enjoying a roller coaster ride of success.

The 22 year-old, who first saw success with Seek Bromance, has just been announced by Ralph Lauren Denim & Supply as the face of their latest campaign.

Yet to be shot, the campaign will premiere on the brand’s website later this winter in the form of a video. The producer will be tapped for music, which will be in the form of a new track, and the video will feature some of his ‘biggest fans’.

Avicii is best known for his Etta James sampling track Levels, which saw him achieve Skrillex-levels of ubiquity across clubs the world over.

via Rolling Stone