LUNA isn’t just a publication; it’s a lifestyle commentary.
Our team embodies the amalgamation of informing with entertaining. Fusing an innate passion for music and culture with a fresh outlook, this zeal allows us to break from the current mould that seems to bind many other comparable publications.
We get itchy remaining static, and as such, we’re constantly in motion to improve, expand and excite.With humble beginnings as a blog in mid-2010, LUNA gained traction fast, shedding its bloggers skin quickly to become an all-out media platform.
Today, LUNA services an audience numbering well into the thousands, with engaging content that covers Music, Culture, Gaming & Technology, TV/Film and Fashion . The LUNA brand has grown from being the ramblings of one to the voice of many, incorporating LUNA Digital, LUNAtv, LUNA Magazine and LUNA’s smartphone application, and servicing Australia as a whole (but watch this space- that’s soon to expand).
At LUNA, we realise that being a media outlet is not about scrambling to get thousands of printed issues on the street every week, to be thrown haphazardly onto any corner that may or may not see human traffic, and rushed both in terms of writing and design. We, rather, recognise that a media outlet is about balancing the needs of the promoters and businesses that make up our content, with the needs of our audience, and finding the most dynamic and innovative way to deliver that content.
LUNA is therefore committed to creating a publication that stands out from its brethren. Our diligent designers ensure meticulous effort is put into the presentation of our content, on whatever media platform it may be available, as well as our fastidious editorial team poring carefully over each piece posted. The final cog of the LUNA machine is the executive, who constantly seek ways to best deliver content to a generation notorious for fast growing bored with each new fad. Most importantly though, we recognise that a healthy utilisation of social media is necessary in order to directly engage our target market.
Want to know more? Get in touch now!
© 2012 LUNA. All rights reserved.
LUNA is a trading name of the Arcadia Co. Pty. Ltd.
Editor-in-Chief: Nic Maher
LUNA is contributed to by DJs, musicians, promoters, TV personalities, journalists, students and more. To protect the privacy of our numerous contributors, we are unable to provide direct contact details for each of them. However, if you wish to contact a contributor, please contact us and we will pass your message and contact details on.